this information is for people who intend to make a website, so that they can get prepared..
Planing website:
Define your online objectives
Defining your target market and developing your Web site and
online marketing strategy with them in mind
Can everybody be your costumer or your look for niche costumers?
Developing the Internet marketing strategy that is appropriate
for your product or service.
There are tons of people who just want to have their website because "everyone has it" and just forget about internet marketing&seo
you'll get your visitor via search engines, links (your business partners), direct traffic (people who know your site)
to present website to your off-internet costumers you can use business cards, flyers, posters, tv comercials, etc.
that's pitty if they offer non unique services and have lot's of similar pages online. there shall be war for visitors:)
So you want to?
advertise your product
sell your product
provide costumer service and support
providing product or company information
branding and making company identity
Types of Business-to-costumer Internet Model
Category Examples Business Objectives
-----------------------------------------------------------
Portal Yahoo! Maximize audience
iVillage Sell advertising
-
Manufacturer’s General Motors Disintermediate
-
Direct-sell-sites British Airways Improve CRM (costumer relationshim management)
-
Bricks & Clicks Tesco Increase market share
E- tailers Wal -Mart Improve CRM
-
Dot-com Amazon Reduce friction
E- tailers CDNow Create loyal customer base
Aggregate buyers and sellers
Expedia
-
Emarketplaces
Auctions eBay Create loyal customer base
Buying clubs Letsbuyit.com Search&Reduce prices through competition and consumer power
Concierge services Kosmo.com
Cyberbrokers Priceline.com Save consumers time and trouble
Exchanges Lastminute.com
Reverse auctions
Spot markets
Core internet business processes:
Infrastructure management: This includes such areas as manufacturing,
supply chain management, logistics, facilities management and
communications. It requires efficient process management, and benefits
from economies of scale.
New product development: This typically involves market research, analysis
and creative solutions to customers' changing requirements. It benefits from
small, multidisciplinary teams, focused on innovation and fast time to
market.
Customer relationship functions: This includes customer-facing functions such
as sales, marketing and customer service. They need to be customer-
focused, using CRM to understand and satisfy customer needs, and thereby
maximize customer satisfaction and loyalty. Customer-facing functions
benefit from economies of scope.
0 comments:
Post a Comment