Blogger should do

Becoming good blogger/publisher? read carefully

Post! (depending on your followers, you will need to post regulary, massivly, etc.)
It is not difficult to make good posts. These should contain:

33% Info about you/your company
that means waht are you doing, your holydays, parties, birthdays, etc
example: i just created my Skype account, if you want to be added replay in commments

33% Promotion&Sales&Marketing
example: presenting new tutorials that you need to go-through
facebook repeating? you may be interesting in mirroring your page on facebook, especialy if you want to use your big network there. Simply, there is a hidden page on facebook to create a marketing page. Additionaly, once you ahve created facebook page, there is possibility to import blog (via rss/atom) to have posts in facebook. Useful if you want pull your frends into your website.

33% General info
  general news
  copy paste -that means that you just process information you read and re post it (modified, ripped, recycled)

how to get content?
you can get your visitors to write content (replyes, forums, etc)
if you have time but no money write articles yourself (use speech recognition program)
if you have money you can buy people to write for you


Follow people in your field:

Your readers/clients&costumers
Staff- if you have more people that write on your page/blog
Frends in the same field - probably you have frends that do same things
Vendors -people who sell things in your field
Relevant jounarlists
Social influencers in your field